According to a survey on social commerce conducted by Rakuten Insight in Singapore in 2023, around 62 percent of respondents answered that they purchased something via social media because of convenience. Another 61 percent stated that there was an ongoing sale or promotion code for buying the item on social media.
Reasons to purchase something on social media in Singapore as of February 2023
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Rakuten Insight. (March 15, 2023). Reasons to purchase something on social media in Singapore as of February 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1375523/singapore-social-media-purchase-drivers/
Rakuten Insight. "Reasons to purchase something on social media in Singapore as of February 2023." Chart. March 15, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1375523/singapore-social-media-purchase-drivers/
Rakuten Insight. (2023). Reasons to purchase something on social media in Singapore as of February 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1375523/singapore-social-media-purchase-drivers/
Rakuten Insight. "Reasons to Purchase Something on Social Media in Singapore as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375523/singapore-social-media-purchase-drivers/
Rakuten Insight, Reasons to purchase something on social media in Singapore as of February 2023 Statista, https://www.statista.com/statistics/1375523/singapore-social-media-purchase-drivers/ (last visited December 22, 2024)
Reasons to purchase something on social media in Singapore as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375523/singapore-social-media-purchase-drivers/
