According to a survey conducted by Rakuten Insight in Taiwan in 2023 on the frequency of social commerce purchases during the last 12 months, around 47 percent of female and 35 percent of male respondents answered that they regularly shop on social media. In comparison, 16 percent of female respondents and 24 percent of male respondents stated that they never purchase via social media.
Frequency of purchasing something on social media during the last 12 months in Taiwan as of February 2023, by gender
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Rakuten Insight. (March 15, 2023). Frequency of purchasing something on social media during the last 12 months in Taiwan as of February 2023, by gender [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1375514/taiwan-social-commerce-purchase-frequency-by-gender/
Rakuten Insight. "Frequency of purchasing something on social media during the last 12 months in Taiwan as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1375514/taiwan-social-commerce-purchase-frequency-by-gender/
Rakuten Insight. (2023). Frequency of purchasing something on social media during the last 12 months in Taiwan as of February 2023, by gender. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1375514/taiwan-social-commerce-purchase-frequency-by-gender/
Rakuten Insight. "Frequency of Purchasing Something on Social Media during The Last 12 Months in Taiwan as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375514/taiwan-social-commerce-purchase-frequency-by-gender/
Rakuten Insight, Frequency of purchasing something on social media during the last 12 months in Taiwan as of February 2023, by gender Statista, https://www.statista.com/statistics/1375514/taiwan-social-commerce-purchase-frequency-by-gender/ (last visited November 21, 2024)
Frequency of purchasing something on social media during the last 12 months in Taiwan as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375514/taiwan-social-commerce-purchase-frequency-by-gender/
