According to a survey on social commerce conducted by Rakuten Insight in Singapore in 2023, around 63 percent of respondents between 25 and 34 years answered that they purchased something via social media because there was an ongoing sale or promotion code for buying the item on social media. The same survey indicated that around 27 percent of Singaporean consumers regularly shopped on social media.
Reasons to purchase something on social media in Singapore as of February 2023, by age
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Rakuten Insight. (March 15, 2023). Reasons to purchase something on social media in Singapore as of February 2023, by age [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1375496/singapore-social-media-purchase-drivers-by-age/
Rakuten Insight. "Reasons to purchase something on social media in Singapore as of February 2023, by age." Chart. March 15, 2023. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1375496/singapore-social-media-purchase-drivers-by-age/
Rakuten Insight. (2023). Reasons to purchase something on social media in Singapore as of February 2023, by age. Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1375496/singapore-social-media-purchase-drivers-by-age/
Rakuten Insight. "Reasons to Purchase Something on Social Media in Singapore as of February 2023, by Age." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375496/singapore-social-media-purchase-drivers-by-age/
Rakuten Insight, Reasons to purchase something on social media in Singapore as of February 2023, by age Statista, https://www.statista.com/statistics/1375496/singapore-social-media-purchase-drivers-by-age/ (last visited December 20, 2024)
Reasons to purchase something on social media in Singapore as of February 2023, by age [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375496/singapore-social-media-purchase-drivers-by-age/
