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Main drivers of purchases on social media Singapore 2023, by age
Rakuten Insight in Singapore in 2023, around 63 percent of respondents between 25 and 34 years answered that they purchased something via social media because there was an ongoing sale or promotion code for buying the item on social media. The same survey indicated that around 27 percent of Singaporean consumers regularly shopped on social media.
According to a survey on social commerce conducted by