Main drivers for not making purchases on social media Singapore 2023

Published by
R. Hirschmann,
Sep 18, 2024
According to a survey on social commerce conducted by Rakuten Insight in Singapore in 2023, around 63 percent of respondents stated that they had not made any purchases on social media because they preferred to purchase items from the official website or physical store. Roughly 42 percent did not have trust in products endorsed by influencers or celebrities.

Reasons to not purchase something on social media in Singapore as of February 2023

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Release date

March 2023

Region

Singapore

Survey time period

February 9 to 28, 2023

Number of respondents

1,685 respondents

Age group

16 years and older

Special properties

among those who have not made any purchases on social media before

Method of interview

Online survey

Supplementary notes

Original question: "If you have not purchased anything on social media, why not? (choose up to 3 of the most relevant answers)"

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