According to a survey on social commerce conducted by Rakuten Insight in Singapore in 2023, around 65 percent of female and 62 percent of male respondents stated that they had not made any purchases on social media because they preferred to purchase items from the official website or physical store. The same survey indicated that around 27 percent of Singaporean consumers regularly shopped on social media.
Reasons to not purchase something on social media in Singapore as of February 2023, by gender
Characteristic
Female
Male
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Rakuten Insight. (March 15, 2023). Reasons to not purchase something on social media in Singapore as of February 2023, by gender [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1375490/singapore-social-media-non-purchase-drivers-by-gender/
Rakuten Insight. "Reasons to not purchase something on social media in Singapore as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1375490/singapore-social-media-non-purchase-drivers-by-gender/
Rakuten Insight. (2023). Reasons to not purchase something on social media in Singapore as of February 2023, by gender. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1375490/singapore-social-media-non-purchase-drivers-by-gender/
Rakuten Insight. "Reasons to Not Purchase Something on Social Media in Singapore as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375490/singapore-social-media-non-purchase-drivers-by-gender/
Rakuten Insight, Reasons to not purchase something on social media in Singapore as of February 2023, by gender Statista, https://www.statista.com/statistics/1375490/singapore-social-media-non-purchase-drivers-by-gender/ (last visited August 24, 2024)
Reasons to not purchase something on social media in Singapore as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375490/singapore-social-media-non-purchase-drivers-by-gender/
