According to a survey conducted by Rakuten Insight in Hong Kong in 2023 on social commerce, among respondents aged 35 to 44, Facebook was the most used social media for online purchasing during the last 12 months. In contrast, Instagram was more popular among respondents under the age of 25.
Most commonly used social media platform for purchases during the last 12 months in Hong Kong as of February 2023, by age
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Rakuten Insight. (March 15, 2023). Most commonly used social media platform for purchases during the last 12 months in Hong Kong as of February 2023, by age [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1375484/hong-kong-social-media-platforms-used-for-social-commerce-by-age/
Rakuten Insight. "Most commonly used social media platform for purchases during the last 12 months in Hong Kong as of February 2023, by age." Chart. March 15, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1375484/hong-kong-social-media-platforms-used-for-social-commerce-by-age/
Rakuten Insight. (2023). Most commonly used social media platform for purchases during the last 12 months in Hong Kong as of February 2023, by age. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1375484/hong-kong-social-media-platforms-used-for-social-commerce-by-age/
Rakuten Insight. "Most Commonly Used Social Media Platform for Purchases during The Last 12 Months in Hong Kong as of February 2023, by Age." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375484/hong-kong-social-media-platforms-used-for-social-commerce-by-age/
Rakuten Insight, Most commonly used social media platform for purchases during the last 12 months in Hong Kong as of February 2023, by age Statista, https://www.statista.com/statistics/1375484/hong-kong-social-media-platforms-used-for-social-commerce-by-age/ (last visited December 22, 2024)
Most commonly used social media platform for purchases during the last 12 months in Hong Kong as of February 2023, by age [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375484/hong-kong-social-media-platforms-used-for-social-commerce-by-age/
