According to a survey conducted by Rakuten Insight in Hong Kong in 2023 on social commerce, Facebook was the most popular social media for online purchasing during the last 12 months. Approximately 61 percent of female respondents and 66 percent of male respondents stated that they have used Facebook to buy things.
Most commonly used social media platform for purchases during the last 12 months in Hong Kong as of February 2023, by gender
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (March 15, 2023). Most commonly used social media platform for purchases during the last 12 months in Hong Kong as of February 2023, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1375482/hong-kong-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight. "Most commonly used social media platform for purchases during the last 12 months in Hong Kong as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1375482/hong-kong-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight. (2023). Most commonly used social media platform for purchases during the last 12 months in Hong Kong as of February 2023, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1375482/hong-kong-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight. "Most Commonly Used Social Media Platform for Purchases during The Last 12 Months in Hong Kong as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375482/hong-kong-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight, Most commonly used social media platform for purchases during the last 12 months in Hong Kong as of February 2023, by gender Statista, https://www.statista.com/statistics/1375482/hong-kong-social-media-platforms-used-for-social-commerce-by-gender/ (last visited December 22, 2024)
Most commonly used social media platform for purchases during the last 12 months in Hong Kong as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375482/hong-kong-social-media-platforms-used-for-social-commerce-by-gender/
