According to a survey conducted by Rakuten Insight in Hong Kong in 2023 on social commerce, around 66 percent of respondents aged 25 to 34 who bought things via social media before stated they bought clothing articles. Other popular categories across the age groups included cosmetics and beauty products, as well as food, snacks, and non-alcoholic beverages.
Types of items purchased via social media in Hong Kong as of February 2023, by age
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Rakuten Insight. (March 15, 2023). Types of items purchased via social media in Hong Kong as of February 2023, by age [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1375477/hong-kong-social-commerce-purchased-item-types-by-age/
Rakuten Insight. "Types of items purchased via social media in Hong Kong as of February 2023, by age." Chart. March 15, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1375477/hong-kong-social-commerce-purchased-item-types-by-age/
Rakuten Insight. (2023). Types of items purchased via social media in Hong Kong as of February 2023, by age. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1375477/hong-kong-social-commerce-purchased-item-types-by-age/
Rakuten Insight. "Types of Items Purchased via Social Media in Hong Kong as of February 2023, by Age." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375477/hong-kong-social-commerce-purchased-item-types-by-age/
Rakuten Insight, Types of items purchased via social media in Hong Kong as of February 2023, by age Statista, https://www.statista.com/statistics/1375477/hong-kong-social-commerce-purchased-item-types-by-age/ (last visited December 22, 2024)
Types of items purchased via social media in Hong Kong as of February 2023, by age [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375477/hong-kong-social-commerce-purchased-item-types-by-age/
