According to a survey conducted by Rakuten Insight in Hong Kong in 2023 on social commerce, around 66 percent of respondents aged 25 to 34 who bought things via social media before stated they bought clothing articles. Other popular categories across the age groups included cosmetics and beauty products, as well as food, snacks, and non-alcoholic beverages.
Types of items purchased via social media in Hong Kong as of February 2023, by age
Characteristic
16 to 24 years old
25 to 34 years old
35 to 44 years old
45 to 54 years old
55 years and older
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Rakuten Insight. (March 15, 2023). Types of items purchased via social media in Hong Kong as of February 2023, by age [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1375477/hong-kong-social-commerce-purchased-item-types-by-age/
Rakuten Insight. "Types of items purchased via social media in Hong Kong as of February 2023, by age." Chart. March 15, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1375477/hong-kong-social-commerce-purchased-item-types-by-age/
Rakuten Insight. (2023). Types of items purchased via social media in Hong Kong as of February 2023, by age. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1375477/hong-kong-social-commerce-purchased-item-types-by-age/
Rakuten Insight. "Types of Items Purchased via Social Media in Hong Kong as of February 2023, by Age." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375477/hong-kong-social-commerce-purchased-item-types-by-age/
Rakuten Insight, Types of items purchased via social media in Hong Kong as of February 2023, by age Statista, https://www.statista.com/statistics/1375477/hong-kong-social-commerce-purchased-item-types-by-age/ (last visited August 24, 2024)
Types of items purchased via social media in Hong Kong as of February 2023, by age [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375477/hong-kong-social-commerce-purchased-item-types-by-age/