According to a survey conducted by Rakuten Insight in Hong Kong in 2023 on social commerce, around 61 percent of female respondents who purchased things on social media before answered that they bought clothes. With around 50 percent of female respondents and 46 percent of male respondents, food, snacks and non-alcoholic drinks were the second most common type of products people bought via social media.
Types of items purchased via social media in Hong Kong as of February 2023, by gender
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Rakuten Insight. (March 15, 2023). Types of items purchased via social media in Hong Kong as of February 2023, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1375469/hong-kong-social-commerce-purchased-item-types-by-gender/
Rakuten Insight. "Types of items purchased via social media in Hong Kong as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1375469/hong-kong-social-commerce-purchased-item-types-by-gender/
Rakuten Insight. (2023). Types of items purchased via social media in Hong Kong as of February 2023, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1375469/hong-kong-social-commerce-purchased-item-types-by-gender/
Rakuten Insight. "Types of Items Purchased via Social Media in Hong Kong as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375469/hong-kong-social-commerce-purchased-item-types-by-gender/
Rakuten Insight, Types of items purchased via social media in Hong Kong as of February 2023, by gender Statista, https://www.statista.com/statistics/1375469/hong-kong-social-commerce-purchased-item-types-by-gender/ (last visited December 22, 2024)
Types of items purchased via social media in Hong Kong as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375469/hong-kong-social-commerce-purchased-item-types-by-gender/
