According to a survey conducted by Rakuten Insight in Hong Kong in 2023 on social commerce, 92 percent of respondents between the ages of 16 to 24 answered that they purchased things via social media because it was convenient. This was the most common reason across all age groups. Having a sale or promotional code was the second biggest reason for buying via social media.
Reasons to purchase something via social media in Hong Kong as of February 2023, by age
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Rakuten Insight. (March 15, 2023). Reasons to purchase something via social media in Hong Kong as of February 2023, by age [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1375421/hong-kong-social-commerce-purchase-reasons-by-age/
Rakuten Insight. "Reasons to purchase something via social media in Hong Kong as of February 2023, by age." Chart. March 15, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1375421/hong-kong-social-commerce-purchase-reasons-by-age/
Rakuten Insight. (2023). Reasons to purchase something via social media in Hong Kong as of February 2023, by age. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1375421/hong-kong-social-commerce-purchase-reasons-by-age/
Rakuten Insight. "Reasons to Purchase Something via Social Media in Hong Kong as of February 2023, by Age." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375421/hong-kong-social-commerce-purchase-reasons-by-age/
Rakuten Insight, Reasons to purchase something via social media in Hong Kong as of February 2023, by age Statista, https://www.statista.com/statistics/1375421/hong-kong-social-commerce-purchase-reasons-by-age/ (last visited December 22, 2024)
Reasons to purchase something via social media in Hong Kong as of February 2023, by age [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375421/hong-kong-social-commerce-purchase-reasons-by-age/
