According to a survey conducted by Rakuten Insight in Hong Kong in 2023 on social commerce, 92 percent of respondents between the ages of 16 to 24 answered that they purchased things via social media because it was convenient. This was the most common reason across all age groups. Having a sale or promotional code was the second biggest reason for buying via social media.
Reasons to purchase something via social media in Hong Kong as of February 2023, by age
Characteristic
16 to 24 years old
25 to 34 years old
35 to 44 years old
45 to 54 years old
55 years and older
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Rakuten Insight. (March 15, 2023). Reasons to purchase something via social media in Hong Kong as of February 2023, by age [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1375421/hong-kong-social-commerce-purchase-reasons-by-age/
Rakuten Insight. "Reasons to purchase something via social media in Hong Kong as of February 2023, by age." Chart. March 15, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1375421/hong-kong-social-commerce-purchase-reasons-by-age/
Rakuten Insight. (2023). Reasons to purchase something via social media in Hong Kong as of February 2023, by age. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1375421/hong-kong-social-commerce-purchase-reasons-by-age/
Rakuten Insight. "Reasons to Purchase Something via Social Media in Hong Kong as of February 2023, by Age." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375421/hong-kong-social-commerce-purchase-reasons-by-age/
Rakuten Insight, Reasons to purchase something via social media in Hong Kong as of February 2023, by age Statista, https://www.statista.com/statistics/1375421/hong-kong-social-commerce-purchase-reasons-by-age/ (last visited July 22, 2024)
Reasons to purchase something via social media in Hong Kong as of February 2023, by age [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375421/hong-kong-social-commerce-purchase-reasons-by-age/