According to a survey conducted by Rakuten Insight in Hong Kong in 2023 on social commerce, more than 84 percent of female respondents and 82 percent of male respondents stated that convenience led them to purchase items via social media. Sale and promotion codes were the second biggest reason leading to purchases on social media.
Reasons to purchase something via social media in Hong Kong as of February 2023, by gender
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Rakuten Insight. (March 15, 2023). Reasons to purchase something via social media in Hong Kong as of February 2023, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1375420/hong-kong-social-commerce-purchase-reasons-by-gender/
Rakuten Insight. "Reasons to purchase something via social media in Hong Kong as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1375420/hong-kong-social-commerce-purchase-reasons-by-gender/
Rakuten Insight. (2023). Reasons to purchase something via social media in Hong Kong as of February 2023, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1375420/hong-kong-social-commerce-purchase-reasons-by-gender/
Rakuten Insight. "Reasons to Purchase Something via Social Media in Hong Kong as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375420/hong-kong-social-commerce-purchase-reasons-by-gender/
Rakuten Insight, Reasons to purchase something via social media in Hong Kong as of February 2023, by gender Statista, https://www.statista.com/statistics/1375420/hong-kong-social-commerce-purchase-reasons-by-gender/ (last visited December 22, 2024)
Reasons to purchase something via social media in Hong Kong as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375420/hong-kong-social-commerce-purchase-reasons-by-gender/
