According to a survey conducted by Rakuten Insight in Hong Kong in 2023 on social commerce, around 83 percent of respondents answered that they purchased something via social media because it was convenient to do so. 46 percent respondents said it was because there was a sale or promotion code for buying the item.
Reasons to purchase things via social media in Hong Kong as of February 2023
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Rakuten Insight. (March 15, 2023). Reasons to purchase things via social media in Hong Kong as of February 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1375418/hong-kong-social-commerce-purchase-reasons/
Rakuten Insight. "Reasons to purchase things via social media in Hong Kong as of February 2023." Chart. March 15, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1375418/hong-kong-social-commerce-purchase-reasons/
Rakuten Insight. (2023). Reasons to purchase things via social media in Hong Kong as of February 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1375418/hong-kong-social-commerce-purchase-reasons/
Rakuten Insight. "Reasons to Purchase Things via Social Media in Hong Kong as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375418/hong-kong-social-commerce-purchase-reasons/
Rakuten Insight, Reasons to purchase things via social media in Hong Kong as of February 2023 Statista, https://www.statista.com/statistics/1375418/hong-kong-social-commerce-purchase-reasons/ (last visited December 22, 2024)
Reasons to purchase things via social media in Hong Kong as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375418/hong-kong-social-commerce-purchase-reasons/
