According to a survey conducted by Rakuten Insight in 2023 on social commerce in Malaysia, 70 percent of respondents over the age of 55 who have never shopped on social media said that they preferred to purchase products from official websites or physical stores. By comparison, 55 percent of respondents from the same age group said they didn't trust the process of buying products via social media.
Leading reasons for not purchasing items via social media in Malaysia as of February 2023, by age
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Rakuten Insight. (March 15, 2023). Leading reasons for not purchasing items via social media in Malaysia as of February 2023, by age [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1375417/malaysia-reasons-to-not-purchase-from-social-commerce-by-age/
Rakuten Insight. "Leading reasons for not purchasing items via social media in Malaysia as of February 2023, by age." Chart. March 15, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1375417/malaysia-reasons-to-not-purchase-from-social-commerce-by-age/
Rakuten Insight. (2023). Leading reasons for not purchasing items via social media in Malaysia as of February 2023, by age. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1375417/malaysia-reasons-to-not-purchase-from-social-commerce-by-age/
Rakuten Insight. "Leading Reasons for Not Purchasing Items via Social Media in Malaysia as of February 2023, by Age." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375417/malaysia-reasons-to-not-purchase-from-social-commerce-by-age/
Rakuten Insight, Leading reasons for not purchasing items via social media in Malaysia as of February 2023, by age Statista, https://www.statista.com/statistics/1375417/malaysia-reasons-to-not-purchase-from-social-commerce-by-age/ (last visited December 19, 2024)
Leading reasons for not purchasing items via social media in Malaysia as of February 2023, by age [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375417/malaysia-reasons-to-not-purchase-from-social-commerce-by-age/
