Leading social media platforms for social commerce Philippines 2025, by age
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According to a Rakuten Insight survey conducted in the Philippines in February 2025, about 86 percent of respondents aged 16 to 24 years stated that they often made purchases via Instagram in the last 12 months. Meanwhile, the older generation chose to buy their products through both Facebook and Instagram, as stated by around 55 percent of Filipinos aged 55 years and above.
