According to a Rakuten Insight survey conducted in the Philippines in February 2023, about 78 percent of respondents aged 45 to 54 years stated that they often made purchases via Facebook in the last 12 months. Meanwhile, the younger generation chose to buy their products through TikTok, as stated by around 67 percent of Filipinos aged 16 to 24 years.
Most used social media platforms for making purchases during the last 12 months in the Philippines as of February 2023, by age group
among respondents who made a purchase on social media
Method of interview
Online survey
Supplementary notes
Original question: "Which of the following social media platforms have you purchased items from in the last 12 months?"
Multiple answers were allowed.
Age breakdown:
16-24 years: 2,386
25-34 years: 4,447
35-44 years: 3,070
45-54 years: 1,050
55 and older: 395
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Rakuten Insight. (March 15, 2023). Most used social media platforms for making purchases during the last 12 months in the Philippines as of February 2023, by age group [Graph]. In Statista. Retrieved November 13, 2024, from https://www.statista.com/statistics/1375413/philippines-popular-social-media-platforms-used-for-shopping-by-age/
Rakuten Insight. "Most used social media platforms for making purchases during the last 12 months in the Philippines as of February 2023, by age group." Chart. March 15, 2023. Statista. Accessed November 13, 2024. https://www.statista.com/statistics/1375413/philippines-popular-social-media-platforms-used-for-shopping-by-age/
Rakuten Insight. (2023). Most used social media platforms for making purchases during the last 12 months in the Philippines as of February 2023, by age group. Statista. Statista Inc.. Accessed: November 13, 2024. https://www.statista.com/statistics/1375413/philippines-popular-social-media-platforms-used-for-shopping-by-age/
Rakuten Insight. "Most Used Social Media Platforms for Making Purchases during The Last 12 Months in The Philippines as of February 2023, by Age Group." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375413/philippines-popular-social-media-platforms-used-for-shopping-by-age/
Rakuten Insight, Most used social media platforms for making purchases during the last 12 months in the Philippines as of February 2023, by age group Statista, https://www.statista.com/statistics/1375413/philippines-popular-social-media-platforms-used-for-shopping-by-age/ (last visited November 13, 2024)
Most used social media platforms for making purchases during the last 12 months in the Philippines as of February 2023, by age group [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375413/philippines-popular-social-media-platforms-used-for-shopping-by-age/
