According to a Rakuten Insight survey conducted in the Philippines in February 2023, around 66 percent of female and 77 percent of male respondents stated that they shopped via Facebook in the last 12 months. The same survey revealed that clothing was the most popular purchased item among all genders on social media platforms.
Most used social media platforms for making purchases during the last 12 months in the Philippines as of February 2023, by gender
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Rakuten Insight. (March 15, 2023). Most used social media platforms for making purchases during the last 12 months in the Philippines as of February 2023, by gender [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1375411/philippines-popular-social-media-platforms-used-for-shopping-by-gender/
Rakuten Insight. "Most used social media platforms for making purchases during the last 12 months in the Philippines as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1375411/philippines-popular-social-media-platforms-used-for-shopping-by-gender/
Rakuten Insight. (2023). Most used social media platforms for making purchases during the last 12 months in the Philippines as of February 2023, by gender. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1375411/philippines-popular-social-media-platforms-used-for-shopping-by-gender/
Rakuten Insight. "Most Used Social Media Platforms for Making Purchases during The Last 12 Months in The Philippines as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375411/philippines-popular-social-media-platforms-used-for-shopping-by-gender/
Rakuten Insight, Most used social media platforms for making purchases during the last 12 months in the Philippines as of February 2023, by gender Statista, https://www.statista.com/statistics/1375411/philippines-popular-social-media-platforms-used-for-shopping-by-gender/ (last visited January 04, 2025)
Most used social media platforms for making purchases during the last 12 months in the Philippines as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375411/philippines-popular-social-media-platforms-used-for-shopping-by-gender/