Spain: leading inspiration sources for beauty trends 2022

Published by Statista Research Department, Jun 12, 2024
More than 40 percent of women in Spain are inspired by their friends and acquaintances, as well as social media platforms such as TikTok, to try out new beauty trends, highlighting the important social element to beauty product consumption. Other popular sources of inspiration for beauty trends among Spanish women in 2022 include ratings and reviews, brand advertisements, and magazines.

Leading sources inspiring beauty trends among Spanish women in 2022

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Release date

February 2022

Region

Spain

Survey time period

February 2022

Number of respondents

>4,000

Supplementary notes

The study was conducted with more than 4,000 participants from 3 countries (Spain, Italy, France), including 3,000 women. This statistic only shows data from Spanish respondents, and only includes female beauty shoppers.

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Statistics on " Beauty and personal care market in Spain "

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Global overview

7

Spanish overview

8

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5

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Dermocosmetics and beauty & personal care in pharmacies

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Consumption and purchase criteria

8

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Topics

TikTok in SpainTikTokTikTok marketingTikTok in Latin AmericaByteDance
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