According to a survey conducted by Rakuten Insight in Hong Kong in 2023 on the frequency of social commerce purchases during the last 12 months, around 39 percent of female and 28 percent of male respondents answered that they regularly shop on social media. About 14 percent of female respondents and 23 percent of male respondents stated that they never purchase via social media.
Frequency of purchasing something on social media during the last 12 months in Hong Kong as of February 2023, by gender
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (March 15, 2023). Frequency of purchasing something on social media during the last 12 months in Hong Kong as of February 2023, by gender [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1375402/hong-kong-social-commerce-purchase-frequency-by-gender/
Rakuten Insight. "Frequency of purchasing something on social media during the last 12 months in Hong Kong as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1375402/hong-kong-social-commerce-purchase-frequency-by-gender/
Rakuten Insight. (2023). Frequency of purchasing something on social media during the last 12 months in Hong Kong as of February 2023, by gender. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1375402/hong-kong-social-commerce-purchase-frequency-by-gender/
Rakuten Insight. "Frequency of Purchasing Something on Social Media during The Last 12 Months in Hong Kong as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375402/hong-kong-social-commerce-purchase-frequency-by-gender/
Rakuten Insight, Frequency of purchasing something on social media during the last 12 months in Hong Kong as of February 2023, by gender Statista, https://www.statista.com/statistics/1375402/hong-kong-social-commerce-purchase-frequency-by-gender/ (last visited October 02, 2024)
Frequency of purchasing something on social media during the last 12 months in Hong Kong as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375402/hong-kong-social-commerce-purchase-frequency-by-gender/