According to a survey conducted by Rakuten Insight in 2023 on social commerce in Malaysia, 64 percent of female respondents said that they purchased an item from social media because it was convenient. By comparison, 60 percent of male respondents stated the same reason for making a purchase via social media.
Leading reasons to purchase something via social media in Malaysia as of February 2023, by gender
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Rakuten Insight. (March 15, 2023). Leading reasons to purchase something via social media in Malaysia as of February 2023, by gender [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1375396/malaysia-reasons-for-social-commerce-purchase-by-gender/
Rakuten Insight. "Leading reasons to purchase something via social media in Malaysia as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1375396/malaysia-reasons-for-social-commerce-purchase-by-gender/
Rakuten Insight. (2023). Leading reasons to purchase something via social media in Malaysia as of February 2023, by gender. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1375396/malaysia-reasons-for-social-commerce-purchase-by-gender/
Rakuten Insight. "Leading Reasons to Purchase Something via Social Media in Malaysia as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375396/malaysia-reasons-for-social-commerce-purchase-by-gender/
Rakuten Insight, Leading reasons to purchase something via social media in Malaysia as of February 2023, by gender Statista, https://www.statista.com/statistics/1375396/malaysia-reasons-for-social-commerce-purchase-by-gender/ (last visited December 19, 2024)
Leading reasons to purchase something via social media in Malaysia as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375396/malaysia-reasons-for-social-commerce-purchase-by-gender/
