According to a survey conducted by Rakuten Insight in 2023 on social commerce in Malaysia, 64 percent of female respondents said that they purchased an item from social media because it was convenient. By comparison, 60 percent of male respondents stated the same reason for making a purchase via social media.
Leading reasons to purchase something via social media in Malaysia as of February 2023, by gender
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Rakuten Insight. (March 15, 2023). Leading reasons to purchase something via social media in Malaysia as of February 2023, by gender [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1375396/malaysia-reasons-for-social-commerce-purchase-by-gender/
Rakuten Insight. "Leading reasons to purchase something via social media in Malaysia as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1375396/malaysia-reasons-for-social-commerce-purchase-by-gender/
Rakuten Insight. (2023). Leading reasons to purchase something via social media in Malaysia as of February 2023, by gender. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1375396/malaysia-reasons-for-social-commerce-purchase-by-gender/
Rakuten Insight. "Leading Reasons to Purchase Something via Social Media in Malaysia as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375396/malaysia-reasons-for-social-commerce-purchase-by-gender/
Rakuten Insight, Leading reasons to purchase something via social media in Malaysia as of February 2023, by gender Statista, https://www.statista.com/statistics/1375396/malaysia-reasons-for-social-commerce-purchase-by-gender/ (last visited November 18, 2024)
Leading reasons to purchase something via social media in Malaysia as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375396/malaysia-reasons-for-social-commerce-purchase-by-gender/
