According to a Rakuten Insight survey conducted in the Philippines in February 2023, around 70 percent of respondents stated that they used Facebook the most for their social commerce transactions in the last 12 months. TikTok followed, with 53 percent of respondents using it for online shopping. The same survey indicated that about 37 percent of Filipino consumers shopped via social media.
Most used social media platforms for making purchases during the last 12 months in the Philippines as of February 2023
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Rakuten Insight. (March 15, 2023). Most used social media platforms for making purchases during the last 12 months in the Philippines as of February 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1375392/philippines-popular-social-media-platforms-used-for-shopping/
Rakuten Insight. "Most used social media platforms for making purchases during the last 12 months in the Philippines as of February 2023." Chart. March 15, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1375392/philippines-popular-social-media-platforms-used-for-shopping/
Rakuten Insight. (2023). Most used social media platforms for making purchases during the last 12 months in the Philippines as of February 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1375392/philippines-popular-social-media-platforms-used-for-shopping/
Rakuten Insight. "Most Used Social Media Platforms for Making Purchases during The Last 12 Months in The Philippines as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375392/philippines-popular-social-media-platforms-used-for-shopping/
Rakuten Insight, Most used social media platforms for making purchases during the last 12 months in the Philippines as of February 2023 Statista, https://www.statista.com/statistics/1375392/philippines-popular-social-media-platforms-used-for-shopping/ (last visited December 21, 2024)
Most used social media platforms for making purchases during the last 12 months in the Philippines as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375392/philippines-popular-social-media-platforms-used-for-shopping/
