According to a survey conducted by Rakuten Insight in 2023 on the frequency of social commerce purchases during the last 12 months, 33 percent of respondents in Malaysia over 55 years old stated they never shopped on social media. Overall, younger respondents were more likely to shop online using social media.
Frequency of purchasing something on social media in the last 12 months in Malaysia as of February 2023, by age
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Rakuten Insight. (March 15, 2023). Frequency of purchasing something on social media in the last 12 months in Malaysia as of February 2023, by age [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1375388/malaysia-frequency-of-social-media-purchases-by-age/
Rakuten Insight. "Frequency of purchasing something on social media in the last 12 months in Malaysia as of February 2023, by age." Chart. March 15, 2023. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1375388/malaysia-frequency-of-social-media-purchases-by-age/
Rakuten Insight. (2023). Frequency of purchasing something on social media in the last 12 months in Malaysia as of February 2023, by age. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1375388/malaysia-frequency-of-social-media-purchases-by-age/
Rakuten Insight. "Frequency of Purchasing Something on Social Media in The Last 12 Months in Malaysia as of February 2023, by Age." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375388/malaysia-frequency-of-social-media-purchases-by-age/
Rakuten Insight, Frequency of purchasing something on social media in the last 12 months in Malaysia as of February 2023, by age Statista, https://www.statista.com/statistics/1375388/malaysia-frequency-of-social-media-purchases-by-age/ (last visited November 18, 2024)
Frequency of purchasing something on social media in the last 12 months in Malaysia as of February 2023, by age [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375388/malaysia-frequency-of-social-media-purchases-by-age/
