Spain: most popular skincare tools recently used by beauty shoppers 2022

Almost 70 percent of female beauty shoppers from Spain have recently used a facial cleansing brush as part of their skincare routine. Cleansing brushes, which are often battery-powered, are used to help wash and exfoliate the face, and are advertised as tools for softer skin, smaller pores, and wrinkle-reduction. The Jade Roller comes next in popularity — four in ten beauty shoppers say they have used the facial massage tool, a legacy from China's Qing dynasty era, that promises to reduce puffiness and brighten skin.

The Skincare Devices Market

The skincare devices market encompasses tools that are designed for the purpose of augmenting skin and body appearance, including devices that target skin tightening, hair removal, and skin rejuvenation. The global market value of these products was forecasted to reach some 14.7 billion U.S. dollars in 2023.
The beauty tech segment of the market, which focuses on beauty devices which utilize advanced technologies such as artificial intelligence and augmented reality, is also rising to prominence. In 2024, it reached a staggering 8.46 billion U.S. dollars in revenue worldwide. China is one of the key arenas of this growth, with a burgeoning beauty tech market that generated an estimated revenue of 1.18 billion U.S. dollars in 2021, a figure which is forecasted to nearly double to 2.26 billion dollars by 2026. The many beauty device players in China are led by Ya-man, a high-end Japanese beauty device brand which accounted for a quarter of market share in 2020, inching ahead of Panasonic, which accounted for a share of 24 percent.