According to a survey conducted by Rakuten Insight in 2023 on the frequency of social commerce purchases during the last 12 months, 40 percent of female respondents and 33 percent of male respondents in Malaysia said that they regularly shopped on social media. By comparison, 13 percent of female respondents said they never shopped on social media.
Frequency of purchasing something on social media in the last 12 months in Malaysia as of February 2023, by gender
Characteristic
Female
Male
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Rakuten Insight. (March 15, 2023). Frequency of purchasing something on social media in the last 12 months in Malaysia as of February 2023, by gender [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1375383/malaysia-frequency-of-social-media-purchases-by-gender/
Rakuten Insight. "Frequency of purchasing something on social media in the last 12 months in Malaysia as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1375383/malaysia-frequency-of-social-media-purchases-by-gender/
Rakuten Insight. (2023). Frequency of purchasing something on social media in the last 12 months in Malaysia as of February 2023, by gender. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1375383/malaysia-frequency-of-social-media-purchases-by-gender/
Rakuten Insight. "Frequency of Purchasing Something on Social Media in The Last 12 Months in Malaysia as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375383/malaysia-frequency-of-social-media-purchases-by-gender/
Rakuten Insight, Frequency of purchasing something on social media in the last 12 months in Malaysia as of February 2023, by gender Statista, https://www.statista.com/statistics/1375383/malaysia-frequency-of-social-media-purchases-by-gender/ (last visited August 24, 2024)
Frequency of purchasing something on social media in the last 12 months in Malaysia as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375383/malaysia-frequency-of-social-media-purchases-by-gender/