Frequency of purchasing something using social media Hong Kong 2023

Published by
Yihan Ma,
Dec 20, 2024
According to a survey conducted by Rakuten Insight in Hong Kong in 2023 on the frequency of social commerce purchases during the last 12 months, nearly 35 percent of respondents stated that they regularly shop on social media. About 17 percent of respondents said that they never shop on social media.

Frequency of purchasing something on social media during the last 12 months in Hong Kong as of February 2023

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Release date

March 2023

Region

Hong Kong

Survey time period

February 9 to 28, 2023

Number of respondents

3,407 respondents

Age group

16 years and older

Supplementary notes

Original question: "How often have you purchased something on social media in the last 12 months?"

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Statistics on " Social media in Hong Kong "

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Overview

8

Usage

8

YouTube

6

Facebook

7

Instagram

6

Others

5

Further related statistics

10

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Topics

Social media in Hong KongSmartphone market in Hong KongSocial media in ChinaSocial media in TaiwanSocial media in the Asia-Pacific region
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