According to a Rakuten Insight survey conducted in the Philippines in February 2023, the majority of female and male respondents stated that they purchased clothes the most through social media platforms. Meanwhile, the second most popular items for female respondents were cosmetics and beauty products, while consumer electronics were popular among male respondents.
Leading products purchased on social media by consumers in the Philippines as of February 2023, by gender
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Rakuten Insight. (March 15, 2023). Leading products purchased on social media by consumers in the Philippines as of February 2023, by gender [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/1375358/philippines-popular-items-bought-on-social-media-by-gender/
Rakuten Insight. "Leading products purchased on social media by consumers in the Philippines as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/1375358/philippines-popular-items-bought-on-social-media-by-gender/
Rakuten Insight. (2023). Leading products purchased on social media by consumers in the Philippines as of February 2023, by gender. Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/1375358/philippines-popular-items-bought-on-social-media-by-gender/
Rakuten Insight. "Leading Products Purchased on Social Media by Consumers in The Philippines as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375358/philippines-popular-items-bought-on-social-media-by-gender/
Rakuten Insight, Leading products purchased on social media by consumers in the Philippines as of February 2023, by gender Statista, https://www.statista.com/statistics/1375358/philippines-popular-items-bought-on-social-media-by-gender/ (last visited January 05, 2025)
Leading products purchased on social media by consumers in the Philippines as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375358/philippines-popular-items-bought-on-social-media-by-gender/