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Main reasons against using social commerce Philippines 2023, by age
Rakuten Insight survey conducted in the Philippines in February 2023, about 65 percent of respondents aged 55 years and above stated that they chose not to purchase anything on social media because they preferred the official website or physical store channels. In comparison, around 18 percent of respondents aged 16 to 24 were skeptical of items endorsed by influencers or celebrities.
According to a