In December 2024, the majority of LinkedIn users in Portugal, namely 35 percent, had between 25 and 34 years of age. Users aged between 35 and 54 years were the second-biggest group of users, totaling 30 percent. This trend was maintained over the observed period.
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Everything on "Social media in Portugal" in one document: edited and divided into chapters, including detailed references.
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EVP, Research & Innovation, Advertising Research Foundation
Overview
User demographics
User behavior
Social media use by enterprises
Meta
YouTube
Other social media platforms
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