According to a survey conducted by Rakuten Insight in February 2023, 70 percent of respondents from China regularly shopped on social media. In comparison, 62 percent of respondents in Japan never shopped on social media as of February 2023.
Frequency of using social commerce in Asia in 2023, by country
Characteristic
I regularly shop on social media (more than 6 times in the last 12 months)
I have sometimes shopped on social media (3-6 times in the last 12 months)
I rarely shopped on social media (1-3 times in the last 12 months)
Original question: "How often have you purchased something on social media in the last 12 months?"
Number of respondents:
China: 7,401;
Hong Kong: 3,407;
Indonesia: 13,402;
India: 32,815;
Japan: 1,261;
South Korea: 7,154;
Malaysia: 10,283;
the Philippines: 12,685;
Singapore: 6,182;
Thailand: 11,822;
Taiwan: 11,274;
and Vietnam: 3,012.
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Rakuten Insight. (March 15, 2023). Frequency of using social commerce in Asia in 2023, by country [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1375208/asia-social-commerce-usage-frequency-by-country/
Rakuten Insight. "Frequency of using social commerce in Asia in 2023, by country." Chart. March 15, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1375208/asia-social-commerce-usage-frequency-by-country/
Rakuten Insight. (2023). Frequency of using social commerce in Asia in 2023, by country. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1375208/asia-social-commerce-usage-frequency-by-country/
Rakuten Insight. "Frequency of Using Social Commerce in Asia in 2023, by Country." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375208/asia-social-commerce-usage-frequency-by-country/
Rakuten Insight, Frequency of using social commerce in Asia in 2023, by country Statista, https://www.statista.com/statistics/1375208/asia-social-commerce-usage-frequency-by-country/ (last visited December 19, 2024)
Frequency of using social commerce in Asia in 2023, by country [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375208/asia-social-commerce-usage-frequency-by-country/
