According to a survey among Chinese consumers in 2023, around half of the respondents stated that their acceptable price for bubble tea was between 15 and 20 yuan a cup. Another 12 percent of respondents said their price expectation for bubble tea was below 10 yuan.
Consumers' opinion on acceptable price of new-style tea beverages in China as of March 2023
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Share of respondents
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National Business Daily. (March 15, 2023). Consumers' opinion on acceptable price of new-style tea beverages in China as of March 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1375180/china-acceptable-price-of-bubble-tea/
National Business Daily. "Consumers' opinion on acceptable price of new-style tea beverages in China as of March 2023." Chart. March 15, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1375180/china-acceptable-price-of-bubble-tea/
National Business Daily. (2023). Consumers' opinion on acceptable price of new-style tea beverages in China as of March 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1375180/china-acceptable-price-of-bubble-tea/
National Business Daily. "Consumers' Opinion on Acceptable Price of New-style Tea Beverages in China as of March 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375180/china-acceptable-price-of-bubble-tea/
National Business Daily, Consumers' opinion on acceptable price of new-style tea beverages in China as of March 2023 Statista, https://www.statista.com/statistics/1375180/china-acceptable-price-of-bubble-tea/ (last visited August 25, 2024)
Consumers' opinion on acceptable price of new-style tea beverages in China as of March 2023 [Graph], National Business Daily, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375180/china-acceptable-price-of-bubble-tea/