According to a survey among Chinese consumers in 2023, price and ingredient were the two most crucial criteria for them to choose bubble tea, with respectively more than 40 percent of respondents agreeing so. Meanwhile, about 30 percent of respondents said the number of retail outlets was a significant factor in choosing where to buy bubble tea.
Leading decision-making criteria in choosing new-style tea beverage brands among consumers in China as of March 2023
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National Business Daily. (March 15, 2023). Leading decision-making criteria in choosing new-style tea beverage brands among consumers in China as of March 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1375160/china-leading-criteria-in-choosing-bubble-tea/
National Business Daily. "Leading decision-making criteria in choosing new-style tea beverage brands among consumers in China as of March 2023." Chart. March 15, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1375160/china-leading-criteria-in-choosing-bubble-tea/
National Business Daily. (2023). Leading decision-making criteria in choosing new-style tea beverage brands among consumers in China as of March 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1375160/china-leading-criteria-in-choosing-bubble-tea/
National Business Daily. "Leading Decision-making Criteria in Choosing New-style Tea Beverage Brands among Consumers in China as of March 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375160/china-leading-criteria-in-choosing-bubble-tea/
National Business Daily, Leading decision-making criteria in choosing new-style tea beverage brands among consumers in China as of March 2023 Statista, https://www.statista.com/statistics/1375160/china-leading-criteria-in-choosing-bubble-tea/ (last visited August 25, 2024)
Leading decision-making criteria in choosing new-style tea beverage brands among consumers in China as of March 2023 [Graph], National Business Daily, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375160/china-leading-criteria-in-choosing-bubble-tea/