Share of U.S. consumers interested in crypto and NFT in a loyalty program 2022
According to an April 2022 survey conducted in the United States, consumers who joined a credit card loyalty or rewards program had a higher interest in crypto as a feature, at 18 percent. Among consumers who participated in a retail loyalty program, 14 percent would like to see crypto as a feature included in the program. Interest in NFTs remained at the same level for consumers in the four industries observed.
