Consumers likelihood to join a loyalty program based on brand values in the U.S. 2022
Published by
According to an April 2022 survey conducted in the United States, six out of 10 consumers were more likely to join a brand’s loyalty or rewards program if it was based on brand values. Among generations, Millenials had a higher interest in brands that live their values: 66 percent of respondents said they were more likely to participate in a loyalty program based on brand values. Gen Z respondents followed, with 64 percent.
