According to an April 2022 survey conducted in the United States, six out of 10 consumers were more likely to join a brand’s loyalty or rewards program if it was based on brand values. Among generations, Millenials had a higher interest in brands that live their values: 66 percent of respondents said they were more likely to participate in a loyalty program based on brand values. Gen Z respondents followed, with 64 percent.
Likelihood to participate in a brand’s loyalty or rewards program based on brand values according to consumers in the United States in April 2022, by generation
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Merkle. (March 22, 2023). Likelihood to participate in a brand’s loyalty or rewards program based on brand values according to consumers in the United States in April 2022, by generation [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1375140/likelihood-participate-loyalty-rewards-program-brand-values-us/
Merkle. "Likelihood to participate in a brand’s loyalty or rewards program based on brand values according to consumers in the United States in April 2022, by generation." Chart. March 22, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1375140/likelihood-participate-loyalty-rewards-program-brand-values-us/
Merkle. (2023). Likelihood to participate in a brand’s loyalty or rewards program based on brand values according to consumers in the United States in April 2022, by generation. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1375140/likelihood-participate-loyalty-rewards-program-brand-values-us/
Merkle. "Likelihood to Participate in a Brand’s Loyalty or Rewards Program Based on Brand Values According to Consumers in The United States in April 2022, by Generation." Statista, Statista Inc., 22 Mar 2023, https://www.statista.com/statistics/1375140/likelihood-participate-loyalty-rewards-program-brand-values-us/
Merkle, Likelihood to participate in a brand’s loyalty or rewards program based on brand values according to consumers in the United States in April 2022, by generation Statista, https://www.statista.com/statistics/1375140/likelihood-participate-loyalty-rewards-program-brand-values-us/ (last visited December 22, 2024)
Likelihood to participate in a brand’s loyalty or rewards program based on brand values according to consumers in the United States in April 2022, by generation [Graph], Merkle, March 22, 2023. [Online]. Available: https://www.statista.com/statistics/1375140/likelihood-participate-loyalty-rewards-program-brand-values-us/
