According to a survey conducted by Rakuten Insight in China in 2023 on social commerce, among respondents aged 25 to 54, Douyin was the most used social media for online purchasing during the last 12 months. In contrast, Pinduoduo was more popular among respondents under the age of 25.
Most commonly used social media platform for purchases during the last 12 months in China as of February 2023, by age
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Rakuten Insight. (March 15, 2023). Most commonly used social media platform for purchases during the last 12 months in China as of February 2023, by age [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1375120/china-social-media-platforms-used-for-social-commerce-by-age/
Rakuten Insight. "Most commonly used social media platform for purchases during the last 12 months in China as of February 2023, by age." Chart. March 15, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1375120/china-social-media-platforms-used-for-social-commerce-by-age/
Rakuten Insight. (2023). Most commonly used social media platform for purchases during the last 12 months in China as of February 2023, by age. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1375120/china-social-media-platforms-used-for-social-commerce-by-age/
Rakuten Insight. "Most Commonly Used Social Media Platform for Purchases during The Last 12 Months in China as of February 2023, by Age." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375120/china-social-media-platforms-used-for-social-commerce-by-age/
Rakuten Insight, Most commonly used social media platform for purchases during the last 12 months in China as of February 2023, by age Statista, https://www.statista.com/statistics/1375120/china-social-media-platforms-used-for-social-commerce-by-age/ (last visited December 30, 2024)
Most commonly used social media platform for purchases during the last 12 months in China as of February 2023, by age [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375120/china-social-media-platforms-used-for-social-commerce-by-age/
