According to a survey conducted by Rakuten Insight in China in 2023 on social commerce, among respondents aged 25 to 54, Douyin was the most used social media for online purchasing during the last 12 months. In contrast, Pinduoduo was more popular among respondents under the age of 25.
Most commonly used social media platform for purchases during the last 12 months in China as of February 2023, by age
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (March 15, 2023). Most commonly used social media platform for purchases during the last 12 months in China as of February 2023, by age [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1375120/china-social-media-platforms-used-for-social-commerce-by-age/
Rakuten Insight. "Most commonly used social media platform for purchases during the last 12 months in China as of February 2023, by age." Chart. March 15, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1375120/china-social-media-platforms-used-for-social-commerce-by-age/
Rakuten Insight. (2023). Most commonly used social media platform for purchases during the last 12 months in China as of February 2023, by age. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1375120/china-social-media-platforms-used-for-social-commerce-by-age/
Rakuten Insight. "Most Commonly Used Social Media Platform for Purchases during The Last 12 Months in China as of February 2023, by Age." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375120/china-social-media-platforms-used-for-social-commerce-by-age/
Rakuten Insight, Most commonly used social media platform for purchases during the last 12 months in China as of February 2023, by age Statista, https://www.statista.com/statistics/1375120/china-social-media-platforms-used-for-social-commerce-by-age/ (last visited November 21, 2024)
Most commonly used social media platform for purchases during the last 12 months in China as of February 2023, by age [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375120/china-social-media-platforms-used-for-social-commerce-by-age/
