According to a survey conducted by Rakuten Insight in China in 2023 on social commerce, Douyin was the most popular social media for online purchasing during the last 12 months. Approximately 82 percent of female respondents and 79 percent of male respondents stated that they have used Douyin to buy things.
Most commonly used social media platform for purchases during the last 12 months in China as of February 2023, by gender
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Rakuten Insight. (March 15, 2023). Most commonly used social media platform for purchases during the last 12 months in China as of February 2023, by gender [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1375118/china-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight. "Most commonly used social media platform for purchases during the last 12 months in China as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1375118/china-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight. (2023). Most commonly used social media platform for purchases during the last 12 months in China as of February 2023, by gender. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1375118/china-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight. "Most Commonly Used Social Media Platform for Purchases during The Last 12 Months in China as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375118/china-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight, Most commonly used social media platform for purchases during the last 12 months in China as of February 2023, by gender Statista, https://www.statista.com/statistics/1375118/china-social-media-platforms-used-for-social-commerce-by-gender/ (last visited December 23, 2024)
Most commonly used social media platform for purchases during the last 12 months in China as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375118/china-social-media-platforms-used-for-social-commerce-by-gender/
