According to a survey conducted by Rakuten Insight in China in 2023 on social commerce, around 74 percent of respondents aged 16 to 24 who bought things via social media before stated they bought clothing articles. Other popular categories across the age groups included cosmetics and beauty products, as well as food, snacks, and non-alcoholic beverages.
Types of items purchased via social media in China as of February 2023, by age
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Rakuten Insight. (March 15, 2023). Types of items purchased via social media in China as of February 2023, by age [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1375113/china-social-commerce-purchased-item-types-by-age/
Rakuten Insight. "Types of items purchased via social media in China as of February 2023, by age." Chart. March 15, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1375113/china-social-commerce-purchased-item-types-by-age/
Rakuten Insight. (2023). Types of items purchased via social media in China as of February 2023, by age. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1375113/china-social-commerce-purchased-item-types-by-age/
Rakuten Insight. "Types of Items Purchased via Social Media in China as of February 2023, by Age." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375113/china-social-commerce-purchased-item-types-by-age/
Rakuten Insight, Types of items purchased via social media in China as of February 2023, by age Statista, https://www.statista.com/statistics/1375113/china-social-commerce-purchased-item-types-by-age/ (last visited December 23, 2024)
Types of items purchased via social media in China as of February 2023, by age [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375113/china-social-commerce-purchased-item-types-by-age/
