According to a survey conducted by Rakuten Insight in China in 2023 on social commerce, around 76 percent of female respondents who purchased things on social media before answered that they bought clothes. With around 64 percent of respondents, men most commonly purchased food, snacks and non-alcoholic drinks using social media.
Types of items purchased via social media in China as of February 2023, by gender
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Rakuten Insight. (March 15, 2023). Types of items purchased via social media in China as of February 2023, by gender [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1375110/china-social-commerce-purchased-item-types-by-gender/
Rakuten Insight. "Types of items purchased via social media in China as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1375110/china-social-commerce-purchased-item-types-by-gender/
Rakuten Insight. (2023). Types of items purchased via social media in China as of February 2023, by gender. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1375110/china-social-commerce-purchased-item-types-by-gender/
Rakuten Insight. "Types of Items Purchased via Social Media in China as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375110/china-social-commerce-purchased-item-types-by-gender/
Rakuten Insight, Types of items purchased via social media in China as of February 2023, by gender Statista, https://www.statista.com/statistics/1375110/china-social-commerce-purchased-item-types-by-gender/ (last visited December 23, 2024)
Types of items purchased via social media in China as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375110/china-social-commerce-purchased-item-types-by-gender/
