According to a survey conducted by Rakuten Insight in China in 2023 on social commerce, 71 percent of respondents answered they had bought clothing articles on social media. Food, snacks and non-alcoholic beverages were also the items often bought via social media.
Types of items purchased via social media in China as of February 2023
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Rakuten Insight. (March 15, 2023). Types of items purchased via social media in China as of February 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1375106/china-social-commerce-purchased-item-types/
Rakuten Insight. "Types of items purchased via social media in China as of February 2023." Chart. March 15, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1375106/china-social-commerce-purchased-item-types/
Rakuten Insight. (2023). Types of items purchased via social media in China as of February 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1375106/china-social-commerce-purchased-item-types/
Rakuten Insight. "Types of Items Purchased via Social Media in China as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375106/china-social-commerce-purchased-item-types/
Rakuten Insight, Types of items purchased via social media in China as of February 2023 Statista, https://www.statista.com/statistics/1375106/china-social-commerce-purchased-item-types/ (last visited December 23, 2024)
Types of items purchased via social media in China as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375106/china-social-commerce-purchased-item-types/
