Item types purchased using social media China 2023

Published by
Xin Ou,
Feb 27, 2024
According to a survey conducted by Rakuten Insight in China in 2023 on social commerce, 71 percent of respondents answered they had bought clothing articles on social media. Food, snacks and non-alcoholic beverages were also the items often bought via social media.

Types of items purchased via social media in China as of February 2023

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Release date

March 2023

Region

China

Survey time period

February 9 to 28, 2023

Number of respondents

7,108 respondents

Age group

16 years and older

Special properties

those who purchased something via social media before

Supplementary notes

Original question: "What item(s) did you purchase on social media? Choose all that applies."

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