According to a survey conducted by Rakuten Insight in Hong Kong in 2023 on social commerce, almost 67 percent of respondents aged between 25 and 34 stated that they never bought anything via social media because they preferred to purchase items on either the official website or in physical stores. Another important reason against social media purchases for around 47 percent of respondents between the ages of 45 to 54 years was their distrust in products endorsed by influencers or celebrities.
Reasons to not purchase things via social media in Hong Kong as of February 2023, by age
Characteristic
16 to 24 years old
25 to 34 years old
35 to 44 years old
45 to 54 years old
55 years and older
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Rakuten Insight. (March 15, 2023). Reasons to not purchase things via social media in Hong Kong as of February 2023, by age [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1375081/hong-kong-social-commerce-non-purchase-reasons-by-age/
Rakuten Insight. "Reasons to not purchase things via social media in Hong Kong as of February 2023, by age." Chart. March 15, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1375081/hong-kong-social-commerce-non-purchase-reasons-by-age/
Rakuten Insight. (2023). Reasons to not purchase things via social media in Hong Kong as of February 2023, by age. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1375081/hong-kong-social-commerce-non-purchase-reasons-by-age/
Rakuten Insight. "Reasons to Not Purchase Things via Social Media in Hong Kong as of February 2023, by Age." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375081/hong-kong-social-commerce-non-purchase-reasons-by-age/
Rakuten Insight, Reasons to not purchase things via social media in Hong Kong as of February 2023, by age Statista, https://www.statista.com/statistics/1375081/hong-kong-social-commerce-non-purchase-reasons-by-age/ (last visited August 24, 2024)
Reasons to not purchase things via social media in Hong Kong as of February 2023, by age [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375081/hong-kong-social-commerce-non-purchase-reasons-by-age/