According to a survey conducted by Rakuten Insight in Hong Kong in 2023 on social commerce, around 58 percent of female respondents answered they never buy things on social media because they preferred purchasing items from the official website or physical store. The second biggest reason to not purchase on social media was their distrust in products endorsed by influencers and celebrities.
Reasons to not purchase things via social media in Hong Kong as of February 2023, by gender
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Female
Male
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Rakuten Insight. (March 15, 2023). Reasons to not purchase things via social media in Hong Kong as of February 2023, by gender [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1375064/hong-kong-social-commerce-non-purchase-reasons-by-gender/
Rakuten Insight. "Reasons to not purchase things via social media in Hong Kong as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1375064/hong-kong-social-commerce-non-purchase-reasons-by-gender/
Rakuten Insight. (2023). Reasons to not purchase things via social media in Hong Kong as of February 2023, by gender. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1375064/hong-kong-social-commerce-non-purchase-reasons-by-gender/
Rakuten Insight. "Reasons to Not Purchase Things via Social Media in Hong Kong as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375064/hong-kong-social-commerce-non-purchase-reasons-by-gender/
Rakuten Insight, Reasons to not purchase things via social media in Hong Kong as of February 2023, by gender Statista, https://www.statista.com/statistics/1375064/hong-kong-social-commerce-non-purchase-reasons-by-gender/ (last visited August 24, 2024)
Reasons to not purchase things via social media in Hong Kong as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375064/hong-kong-social-commerce-non-purchase-reasons-by-gender/