According to a survey conducted by Rakuten Insight in Hong Kong in 2023 on social commerce, around 58 percent of female respondents answered they never buy things on social media because they preferred purchasing items from the official website or physical store. The second biggest reason to not purchase on social media was their distrust in products endorsed by influencers and celebrities.
Reasons to not purchase things via social media in Hong Kong as of February 2023, by gender
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (March 15, 2023). Reasons to not purchase things via social media in Hong Kong as of February 2023, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1375064/hong-kong-social-commerce-non-purchase-reasons-by-gender/
Rakuten Insight. "Reasons to not purchase things via social media in Hong Kong as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1375064/hong-kong-social-commerce-non-purchase-reasons-by-gender/
Rakuten Insight. (2023). Reasons to not purchase things via social media in Hong Kong as of February 2023, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1375064/hong-kong-social-commerce-non-purchase-reasons-by-gender/
Rakuten Insight. "Reasons to Not Purchase Things via Social Media in Hong Kong as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375064/hong-kong-social-commerce-non-purchase-reasons-by-gender/
Rakuten Insight, Reasons to not purchase things via social media in Hong Kong as of February 2023, by gender Statista, https://www.statista.com/statistics/1375064/hong-kong-social-commerce-non-purchase-reasons-by-gender/ (last visited December 22, 2024)
Reasons to not purchase things via social media in Hong Kong as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375064/hong-kong-social-commerce-non-purchase-reasons-by-gender/
