According to a survey on social commerce conducted by Rakuten Insight in Singapore in 2023, Around 60 percent of respondents between 16 and 24 years answered they had bought clothing articles using social media. The same survey indicated that around 27 percent of Singaporean consumers regularly shopped on social media.
Types of items purchased on social media in Singapore as of February 2023, by age
Characteristic
16 to 24 years
25 to 34 years
35 to 44 years
45 to 54 years
55+ years
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Rakuten Insight. (March 15, 2023). Types of items purchased on social media in Singapore as of February 2023, by age [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1375007/singapore-types-of-items-purchased-on-social-media-by-age/
Rakuten Insight. "Types of items purchased on social media in Singapore as of February 2023, by age." Chart. March 15, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1375007/singapore-types-of-items-purchased-on-social-media-by-age/
Rakuten Insight. (2023). Types of items purchased on social media in Singapore as of February 2023, by age. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1375007/singapore-types-of-items-purchased-on-social-media-by-age/
Rakuten Insight. "Types of Items Purchased on Social Media in Singapore as of February 2023, by Age." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375007/singapore-types-of-items-purchased-on-social-media-by-age/
Rakuten Insight, Types of items purchased on social media in Singapore as of February 2023, by age Statista, https://www.statista.com/statistics/1375007/singapore-types-of-items-purchased-on-social-media-by-age/ (last visited August 24, 2024)
Types of items purchased on social media in Singapore as of February 2023, by age [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375007/singapore-types-of-items-purchased-on-social-media-by-age/