According to a survey on social commerce conducted by Rakuten Insight in Singapore in 2023, approximately 49 percent of female and 58 percent of male respondents answered that they used Facebook for purchases during the last 12 months. The same survey indicated that around 27 percent of Singaporean consumers regularly shopped on social media.
Most commonly used social media platform for purchases during the last 12 months in Singapore as of February 2023, by gender
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Rakuten Insight. (March 15, 2023). Most commonly used social media platform for purchases during the last 12 months in Singapore as of February 2023, by gender [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1375005/singapore-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight. "Most commonly used social media platform for purchases during the last 12 months in Singapore as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1375005/singapore-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight. (2023). Most commonly used social media platform for purchases during the last 12 months in Singapore as of February 2023, by gender. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1375005/singapore-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight. "Most Commonly Used Social Media Platform for Purchases during The Last 12 Months in Singapore as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375005/singapore-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight, Most commonly used social media platform for purchases during the last 12 months in Singapore as of February 2023, by gender Statista, https://www.statista.com/statistics/1375005/singapore-social-media-platforms-used-for-social-commerce-by-gender/ (last visited December 18, 2024)
Most commonly used social media platform for purchases during the last 12 months in Singapore as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375005/singapore-social-media-platforms-used-for-social-commerce-by-gender/
