In 2022, oats and oatmeal were a major trend food in Japan as consumers discovered a variety of uses of the cereal grain. As revealed in a survey conducted in April 2022, half of respondents have heard about oats or oatmeal, with another 14 percent stating to have actively purchased the food product. Locally produced and consumed produce showed the highest purchase rate among the trend foods with 23 percent of respondents.
Awareness and consumption of trend food in Japan as of April 2022
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Cross Marketing. (April 21, 2022). Awareness and consumption of trend food in Japan as of April 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1375000/japan-awareness-consumption-trend-food/
Cross Marketing. "Awareness and consumption of trend food in Japan as of April 2022." Chart. April 21, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1375000/japan-awareness-consumption-trend-food/
Cross Marketing. (2022). Awareness and consumption of trend food in Japan as of April 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1375000/japan-awareness-consumption-trend-food/
Cross Marketing. "Awareness and Consumption of Trend Food in Japan as of April 2022." Statista, Statista Inc., 21 Apr 2022, https://www.statista.com/statistics/1375000/japan-awareness-consumption-trend-food/
Cross Marketing, Awareness and consumption of trend food in Japan as of April 2022 Statista, https://www.statista.com/statistics/1375000/japan-awareness-consumption-trend-food/ (last visited December 23, 2024)
Awareness and consumption of trend food in Japan as of April 2022 [Graph], Cross Marketing, April 21, 2022. [Online]. Available: https://www.statista.com/statistics/1375000/japan-awareness-consumption-trend-food/
