Awareness of general Nippon Individual Savings Accounts (NISA) in Japan 2023

Published by Statista Research Department, Mar 13, 2024

In a survey conducted in Japan in October 2023, around 30 percent of respondents knew what general Nippon Individual Savings Accounts (NISA) are. NISA is a tax exemption scheme for small investments that aims to promote investment and asset building among individuals.

Level of awareness of general Nippon Individual Savings Accounts (NISA) in Japan as of October 2023

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Release date

March 2024

Region

Japan

Survey time period

September 29 to October 10, 2023

Number of respondents

20,000 respondents

Age group

20-79 years

Special properties

single answer format

Method of interview

Online survey

Supplementary notes

The sample was selected by gender, age group, and location based on the Basic Resident Register as of January 1, 2022.

Values may not add up to 100 percent due to rounding by the source.

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