During a survey carried our among in-house and agency marketers from the United Kingdom, new measurement solution was named among key area for priories for 2024 when it came to media strategy by 70 percent of respondents. Retail media or commerce ranked second, mentioned by 58 percent of respondents.
Strategic marketing approaches used in the United Kingdom in 2024
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
AudienceXpress. (November 13, 2023). Strategic marketing approaches used in the United Kingdom in 2024 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1374912/marketing-strategies-uk/
AudienceXpress. "Strategic marketing approaches used in the United Kingdom in 2024." Chart. November 13, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1374912/marketing-strategies-uk/
AudienceXpress. (2023). Strategic marketing approaches used in the United Kingdom in 2024. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1374912/marketing-strategies-uk/
AudienceXpress. "Strategic Marketing Approaches Used in The United Kingdom in 2024." Statista, Statista Inc., 13 Nov 2023, https://www.statista.com/statistics/1374912/marketing-strategies-uk/
AudienceXpress, Strategic marketing approaches used in the United Kingdom in 2024 Statista, https://www.statista.com/statistics/1374912/marketing-strategies-uk/ (last visited July 22, 2024)
Strategic marketing approaches used in the United Kingdom in 2024 [Graph], AudienceXpress, November 13, 2023. [Online]. Available: https://www.statista.com/statistics/1374912/marketing-strategies-uk/