In late 2022, a majority of consumers in the United States said they did not trust retailers with their personal data. Specifically, about 55 percent of survey respondents said they did not trust retailers, while 45 percent said they did trust them with their personal information.
Consumers who trust retailers with their personal information in the United States in 2022
Characteristic
Share of respondents
I do trust retailers with my personal information
45%
I do not trust retailers with my personal information
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Optimove. (January 26, 2023). Consumers who trust retailers with their personal information in the United States in 2022 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1374890/trusting-retailers-with-personal-information-usa/
Optimove. "Consumers who trust retailers with their personal information in the United States in 2022." Chart. January 26, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1374890/trusting-retailers-with-personal-information-usa/
Optimove. (2023). Consumers who trust retailers with their personal information in the United States in 2022. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1374890/trusting-retailers-with-personal-information-usa/
Optimove. "Consumers Who Trust Retailers with Their Personal Information in The United States in 2022." Statista, Statista Inc., 26 Jan 2023, https://www.statista.com/statistics/1374890/trusting-retailers-with-personal-information-usa/
Optimove, Consumers who trust retailers with their personal information in the United States in 2022 Statista, https://www.statista.com/statistics/1374890/trusting-retailers-with-personal-information-usa/ (last visited November 22, 2024)
Consumers who trust retailers with their personal information in the United States in 2022 [Graph], Optimove, January 26, 2023. [Online]. Available: https://www.statista.com/statistics/1374890/trusting-retailers-with-personal-information-usa/
