A U.S. survey found that Gen Z adults had, for the most part, lower awareness of established news brands than U.S. adults in general, with 16 percent of Gen Z saying they had never heard of NBC and around a third admitting they were not aware of The New Yorker. MSNBC, The Associated Press, Bloomberg, and Breitbart also fared poorly in this respect, though Gen Z's news consumption habits (predominantly online and via social media) mean that this lack of awareness of major brands is less surprising than it may seem.
News audiences who have never heard of selected established news outlets among Gen Z vs. all adults in the United States as of July 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PR Daily. (June 22, 2022). News audiences who have never heard of selected established news outlets among Gen Z vs. all adults in the United States as of July 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1374838/gen-z-news-brand-awareness-us/
PR Daily. "News audiences who have never heard of selected established news outlets among Gen Z vs. all adults in the United States as of July 2022." Chart. June 22, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1374838/gen-z-news-brand-awareness-us/
PR Daily. (2022). News audiences who have never heard of selected established news outlets among Gen Z vs. all adults in the United States as of July 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1374838/gen-z-news-brand-awareness-us/
PR Daily. "News Audiences Who Have Never Heard of Selected Established News Outlets among Gen Z Vs. All Adults in The United States as of July 2022." Statista, Statista Inc., 22 Jun 2022, https://www.statista.com/statistics/1374838/gen-z-news-brand-awareness-us/
PR Daily, News audiences who have never heard of selected established news outlets among Gen Z vs. all adults in the United States as of July 2022 Statista, https://www.statista.com/statistics/1374838/gen-z-news-brand-awareness-us/ (last visited July 22, 2024)
News audiences who have never heard of selected established news outlets among Gen Z vs. all adults in the United States as of July 2022 [Graph], PR Daily, June 22, 2022. [Online]. Available: https://www.statista.com/statistics/1374838/gen-z-news-brand-awareness-us/
