According to a survey conducted by Rakuten Insight in China in 2023 on social commerce, 80 percent of respondents between the ages of 25 to 34 answered that they purchased things via social media because it was convenient. This was the most common reason across all age groups. Having a sale or promotional code was the second biggest reason for buying via social media.
Reasons to purchase something via social media in China as of February 2023, by age
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Rakuten Insight. (March 15, 2023). Reasons to purchase something via social media in China as of February 2023, by age [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1374831/china-social-commerce-purchase-reasons-by-age/
Rakuten Insight. "Reasons to purchase something via social media in China as of February 2023, by age." Chart. March 15, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1374831/china-social-commerce-purchase-reasons-by-age/
Rakuten Insight. (2023). Reasons to purchase something via social media in China as of February 2023, by age. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1374831/china-social-commerce-purchase-reasons-by-age/
Rakuten Insight. "Reasons to Purchase Something via Social Media in China as of February 2023, by Age." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1374831/china-social-commerce-purchase-reasons-by-age/
Rakuten Insight, Reasons to purchase something via social media in China as of February 2023, by age Statista, https://www.statista.com/statistics/1374831/china-social-commerce-purchase-reasons-by-age/ (last visited December 23, 2024)
Reasons to purchase something via social media in China as of February 2023, by age [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1374831/china-social-commerce-purchase-reasons-by-age/
