According to a survey conducted by Rakuten Insight in China in 2023 on social commerce, more than 78 percent of male respondents and 77 percent of female respondents stated that convenience led them to purchase items via social media. Sale and promotion codes were the second biggest reason leading to purchases on social media.
Reasons to purchase something via social media in China as of February 2023, by gender
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Rakuten Insight. (March 15, 2023). Reasons to purchase something via social media in China as of February 2023, by gender [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1374826/china-social-commerce-purchase-reasons-by-gender/
Rakuten Insight. "Reasons to purchase something via social media in China as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1374826/china-social-commerce-purchase-reasons-by-gender/
Rakuten Insight. (2023). Reasons to purchase something via social media in China as of February 2023, by gender. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1374826/china-social-commerce-purchase-reasons-by-gender/
Rakuten Insight. "Reasons to Purchase Something via Social Media in China as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1374826/china-social-commerce-purchase-reasons-by-gender/
Rakuten Insight, Reasons to purchase something via social media in China as of February 2023, by gender Statista, https://www.statista.com/statistics/1374826/china-social-commerce-purchase-reasons-by-gender/ (last visited December 23, 2024)
Reasons to purchase something via social media in China as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1374826/china-social-commerce-purchase-reasons-by-gender/
