According to a survey conducted by Rakuten Insight in China in 2023 on the frequency of social commerce purchases during the last 12 months, nearly 80 percent of respondents aged 35 to 44 years old stated that they regularly shop on social media. Overall, the frequency of shopping online via social media was higher among younger generations.
Frequency of purchasing something on social media during the last 12 months in China as of February 2023, by age
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Rakuten Insight. (March 15, 2023). Frequency of purchasing something on social media during the last 12 months in China as of February 2023, by age [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1374802/china-social-commerce-purchase-frequency-by-age/
Rakuten Insight. "Frequency of purchasing something on social media during the last 12 months in China as of February 2023, by age." Chart. March 15, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1374802/china-social-commerce-purchase-frequency-by-age/
Rakuten Insight. (2023). Frequency of purchasing something on social media during the last 12 months in China as of February 2023, by age. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1374802/china-social-commerce-purchase-frequency-by-age/
Rakuten Insight. "Frequency of Purchasing Something on Social Media during The Last 12 Months in China as of February 2023, by Age." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1374802/china-social-commerce-purchase-frequency-by-age/
Rakuten Insight, Frequency of purchasing something on social media during the last 12 months in China as of February 2023, by age Statista, https://www.statista.com/statistics/1374802/china-social-commerce-purchase-frequency-by-age/ (last visited December 23, 2024)
Frequency of purchasing something on social media during the last 12 months in China as of February 2023, by age [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1374802/china-social-commerce-purchase-frequency-by-age/
