According to a survey conducted by Rakuten Insight in China in 2023 on the frequency of social commerce purchases during the last 12 months, around 76 percent of female and 61 percent of male respondents answered that they regularly shop on social media. Only two percent of female respondents and six percent of male respondents stated that they never purchase via social media.
Frequency of purchasing something on social media during the last 12 months in China as of February 2023, by gender
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Rakuten Insight. (March 15, 2023). Frequency of purchasing something on social media during the last 12 months in China as of February 2023, by gender [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1374771/china-social-commerce-purchase-frequency-by-gender/
Rakuten Insight. "Frequency of purchasing something on social media during the last 12 months in China as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1374771/china-social-commerce-purchase-frequency-by-gender/
Rakuten Insight. (2023). Frequency of purchasing something on social media during the last 12 months in China as of February 2023, by gender. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1374771/china-social-commerce-purchase-frequency-by-gender/
Rakuten Insight. "Frequency of Purchasing Something on Social Media during The Last 12 Months in China as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1374771/china-social-commerce-purchase-frequency-by-gender/
Rakuten Insight, Frequency of purchasing something on social media during the last 12 months in China as of February 2023, by gender Statista, https://www.statista.com/statistics/1374771/china-social-commerce-purchase-frequency-by-gender/ (last visited December 23, 2024)
Frequency of purchasing something on social media during the last 12 months in China as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1374771/china-social-commerce-purchase-frequency-by-gender/
